Sales Territories
A sales territory is defined as a group of present and potential customers assigned to an individual salesperson, a group of salespeople, a branch, a dealer, a distributor, or a…
Sales Organisation-Sales Management
Sales Organisation: Needs, Importance, Functions, and Structure Sales organization consists of human beings or persons working together for the effective marketing of products manufactured by the firm or the products…
Characteristics of Good Customer Services-industrial marketing
Although businesses have their own purchasing or procurement units, the ones who are actually buying or selling or involved in the process are people who are from various backgrounds and…
Buyer-Seller Relationship in Business Markets-industrial marketing
Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. A “must-do” for the…
Industrial buyer-industrial marketing
What is an industrial buyer? Industrial buyer is an increasingly demanding profession. Today, professionals generally enter the labor market after several years of academic procurement training. Here again, the profiles…
Industrial Procurement-industrial marketing
The industrial sector is made up of various business lines. At the crossroads between the field and operational activities, the Procurement function plays a key role. Purchase processing, sourcing and…
Environmental Factors-sales management
Environmental Factors affecting the sales success of a business External Environment Factors That Affect Business Business environments change frequently and require consideration when planning and conducting operations. Business managers…
Advertising for Small Businesses- Small business
At the end of this topic, you will be able to: –Understand the planning process required to effectively advertise –Utilize advertising to increase public awareness of your business, products, and…
Sales and Marketing plan- Sales Management
Sales and Marketing plan key sales and marketing considerations should be: This section should contain the following elements and should be no more than four pages. Unique Value Proposition Pricing…
sales Planning management-sales management
sales Planning management For successful sales management the following planning levels are important (1) Top Level Policy Planning, which establishes a framework of policy within which the sales objectives of…