Management of IP for Entrepreneurs
An introduction to intellectual property for businesses Intellectual property rights (IPR) have been defined as ideas, inventions, and creative expressions based on which there is a public willingness to bestow…
Fortunes and Misfortunes of Strategic Marketing
The benefits of strategic marketing management The idea behind strategic marketing management is to adapt to your market as things change around you. The goal remains the same, but the…
History of strategic Marketing
What is strategic marketing management? Definition of strategic marketing management Strategic marketing management is the process of implementing a business’ mission through specific and strategic processes in order to maximize…
Origin of Marketing Mix
Marketing Mix In the 1950s Neil Borden popularised the term marketing mix which contained more than ten elements of marketing. The fundamental among them was the 4 Ps of marketing. Later in…
Sources of finance for Small businesses
Small businesses use various sources of finance available for start-up capital: Self-financing by the owner through cash savings, equity loan on his or her home, and or other assets Loans…
Marketing Plan-Small business marketing
Marketing plan The following are important in making a marketing plan Market research – To produce a marketing plan for small businesses, research needs to be done on similar businesses,…
Small businesses- Introduction
Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. However, businesses are defined as “small”…
Marketing mix in tourism services
What Is the Role of Marketing Mix in Tourism? Kristie Lorette Using a quaint vehicle to shuttle tourists is one way of promoting tourism while providing a needed service. Seven…
Tourism Marketing
Tourism services Possible definitions of Tourism services Tourism services mean an activity, guided tour or recreation programme conducted or coordinated by an employee or officer of a tourism operator that…
Assignment
Assignment 1 Strategic Marketing COED 7/12/2021 Describe the following items Idea generation, screening and selection; industry analysis; demand measurement and sales forecasting; the marketing plan; operations plan; management and organization;…