By Vickie What has changed While the sales process is adaptive depending on the situation, the simple but logical framework of seven steps remains the same, even as the methods of…

Problem recognition. The process begins when someone in the organization recognizes a problem or need that can be met by acquiring a good or service. Problem recognition can occur as…

Salespeople Management: The most obvious, and crucial, role of any sales manager is managing the sales professionals. The same applies almost as forcefully to the managers of service and support…

Sales management originally referred exclusively to the direction of the sales force. Later the term took on broader significance in addition to the management of personal selling. Sales management meant…

An introduction to intellectual property for businesses Intellectual property rights (IPR) have been defined as ideas, inventions, and creative expressions based on which there is a public willingness to bestow…

The benefits of strategic marketing management The idea behind strategic marketing management is to adapt to your market as things change around you. The goal remains the same, but the…

What is strategic marketing management? Definition of strategic marketing management Strategic marketing management is the process of implementing a business’ mission through specific and strategic processes in order to maximize…

Marketing Mix In the 1950s Neil Borden popularised the term marketing mix which contained more than ten elements of marketing. The fundamental among them was the 4 Ps of marketing. Later in…

Small businesses use various sources of finance available for start-up capital: Self-financing by the owner through cash savings, equity loan on his or her home, and or other assets Loans…

Marketing plan The following are important in making a marketing plan Market research – To produce a marketing plan for small businesses, research needs to be done on similar businesses,…