Industrial Procurement-industrial marketing
The industrial sector is made up of various business lines. At the crossroads between the field and operational activities, the Procurement function plays a key role. Purchase processing, sourcing and…
Fortunes and Misfortunes of Strategic Marketing
The benefits of strategic marketing management The idea behind strategic marketing management is to adapt to your market as things change around you. The goal remains the same, but the…
History of strategic Marketing
What is strategic marketing management? Definition of strategic marketing management Strategic marketing management is the process of implementing a business’ mission through specific and strategic processes in order to maximize…
Origin of Marketing Mix
Marketing Mix In the 1950s Neil Borden popularised the term marketing mix which contained more than ten elements of marketing. The fundamental among them was the 4 Ps of marketing. Later in…
Marketing Plan-Small business marketing
Marketing plan The following are important in making a marketing plan Market research – To produce a marketing plan for small businesses, research needs to be done on similar businesses,…
Marketing mix in tourism services
What Is the Role of Marketing Mix in Tourism? Kristie Lorette Using a quaint vehicle to shuttle tourists is one way of promoting tourism while providing a needed service. Seven…
Tourism Marketing
Tourism services Possible definitions of Tourism services Tourism services mean an activity, guided tour or recreation programme conducted or coordinated by an employee or officer of a tourism operator that…
Pricing strategies
PRICING STRATEGIES 6 common pricing strategies: Price skimming: setting a high price for your product and then gradually reducing the price over time. Competition-based pricing: evaluating the prices set by market competitors…
Product Plan
PRODUCT PLANNING 1.4 PRODUCT LEVELS In planning its market offering, the marketer needs to think through five levels of product. Each level adds more customer value, and the five constitute…
Distribution Plan
DISTRIBUTION PLANNING Introduction There are basically four types of marketing channels: Direct selling; Selling through intermediaries; Dual distribution; and Reverse channels. Essentially, a channel might be a retail store, a…