In the next topic, we are going to discuss the following
The differentiation of markets is based on what a product will do rather than on customer characteristics.
The differentiation of markets through the use of categories such as age, education, gender, income, and household size.
A marketing research method in which the investigator changes one or more variables—price, packaging, design, shelf space, advertising theme, or advertising expenditures—while observing the effects of these changes on another variable (usually sales).
The differentiation of markets by region of the country, city or county size, market density, or climate.
The process of separating, identifying, and evaluating the layers of a market in order to identify a target market.
The process of planning, collecting and analyzing data relevant to a marketing decision.
A marketing research method in which the investigator monitors respondents’ actions without interacting directly with the respondents; for example, by using cash registers with scanners.
The differentiation of markets by personality or lifestyle.
A marketing research method in which data is gathered from respondents, either in person, by telephone, by mail, at a mall, or through the internet to obtain facts, opinions, and attitudes.
The differentiation of markets is based on the amount of product purchased.